How To Optimize Your Social Media

Social Media Optimization (SMO) is actually part of Search Engine Optimization (SEO).

SEO is a strategy to bring more people to your website. SMO is when you specifically use social media to bring more people to your website.

There are typically 4 primary goals for strengthening your SMO.

Increase your visibility.
Strengthen your brand identity.
Generate more leads to your websites.
Increase sales.

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