Digital Organization, Automation, Analytics and Social Media Management
Posted on May 31, 2017
by Nisi Bennett
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Social Media Optimization (SMO) is actually part of Search Engine Optimization (SEO).
SEO is a strategy to bring more people to your website. SMO is when you specifically use social media to bring more people to your website.
There are typically 4 primary goals for strengthening your SMO.
Increase your visibility.
Strengthen your brand identity.
Generate more leads to your websites.
Category: Social Media OptimizationTags: Brand Identity, Facbook Contacts, Facebook About, Lead generation, Pinterest, Pinterest Pins, Search Engine Optimization, SEO, SMO, Tweet, Twitter
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Mission. Vision. Plan.
A mission statement is intended to clarify the ‘what’ and ‘who’ of a company.
A vision statement adds the ‘why’ and ‘how’ as well.
A plan states your purpose and intent.
What makes you special in your industry?
What makes your dream client special?
What makes your product (service) unique and valuable?