SoMe Digital Bloom

Digital Branding & Social Media Management for Solo Micro and Small Businesses

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MVP & NAP

Mission. Vision. Plan.

Mission:

A mission statement is intended to clarify the ‘what’ and ‘who’ of a company.

Vision:

A vision statement adds the ‘why’ and ‘how’ as well.

Plan:

A plan states your purpose and intent.

NAP

Niche:

What makes you special in your industry?

Audience:

What makes your dream client special?

Product:

What makes your product (service) unique and valuable?

BLT & DIP

BLT:

Boundaries:

What won’t your organization do?

Language:

From what perspective are you speaking to your audience?

Tone:

What is your attitude towards your audience?

DIP

Design:

The integration of customer empathy, experience design and business strategy

Image:

The perception people have of your business when they hear your company name. (Brand/Logo)

Posture:

Confidence & strengths to the current and long-term needs of a business.

STEAM

Strategy:

A working plan for achieving vision, prioritizing objectives, and competing successfully.

Team:

Who do you need to partner with to complement your business?

Execution:

The function and mindset to finish a project or process.

Assets:

Your tangible, intangible and intellectual property.

Marketing:

Your internal and external efforts to draw attention to your business.

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