Posted in Business Systems, Business Tool Must Have

Stop Overthinking and Start Completing Your Business Goals

If you are a creative business owner like myself, you understand the crushing effect of OVERTHINKING. I have to always remind myself that progress is better than perfection and clear is better than clever. This is just something I say to help get myself back on track. The truth is if you create a simple system to follow, to keep you on track, execution and completion will become your best friends!

This post is perfect for the new business owner who wants to get started, but all of your ideas are running around in your head. Its hard to figure out where to start, and the idea of a business plan is way too overwhelming. I created a few systems below that will walk you through all aspects of starting, growing or re-branding a business. I like to keep it simple. The easier it is for you to understand, the easier it is for you to accomplish.


Mission. Vision. Plan.


A mission statement is intended to clarify the ‘what’ and ‘who’ of a company.


A vision statement adds the ‘why’ and ‘how’ as well.


A plan states your purpose and intent.


Niche. Audience. Product.


What makes you special in your industry?


What makes your dream client special?


What makes your product (service) unique and valuable?


Boundaries. Language. Tone.


What won’t your organization do?


From what perspective are you speaking to your audience?


What is your attitude towards your audience?


Design. Image. Posture.


The integration of customer empathy, experience design and business strategy


The perception people have of your business when they hear your company name. (Brand/Logo)


Confidence & strengths to the current and long-term needs of a business.


Strategy. Team. Execution. Assets. Marketing.


A working plan for achieving vision, prioritizing objectives, and competing successfully.


Who do you need to partner with to complement your business?


The function and mindset to finish a project or process.


Your tangible, intangible and intellectual property.


Your internal and external efforts to draw attention to your business.

Do you have any business systems that help you with your business fundamentals?

I would love to here about them!

Posted in Business Tool Must Have

The Client Portal That Saved My Business

All businesses are based on having clients that pay you for products or services. Most businesses struggle with managing their clients. Using multiple systems and platforms for organizing notes, keeping track of documents, invoicing and scheduling appointments. I am of course including myself in the chaos. Until I stumbled upon DUBSADO! If you manage any part of your client experience, you understand the many layers it takes to run the behind the scene operations. Trust me…Try DUBSADO! Here is a great offer for 20% off your first month or first year!!

Well, Dubsado includes…


Lead Tracking



Calendar Sync

Client Portals



Task List

Did I mention that they don’t charge an are or a leg…and they offer tons of free resources to make sure you are set up properly and ready to go! They are always providing integration options and keep users very updated on any future projects and resources. Trust me…Try DUBSADO! Here is a great offer for 20% off your first month or first year!!

If you already use DUBSADO, tell me your favorite feature! I would love to know how you are using DUBSADO in your business!


Posted in Business Systems, Business Tool Must Have

Quickbooks. Is It A Good Fit

I am working very hard to decrease the number of accounts I have to log into just to manage my business.

I would like something that is completely all-inclusive. I don’t want to have to worry about logging in different portals or making sure that one portal can integrate with the other one. It seems like every time I get knee deep in figuring out a system, there is a major kink in the link!


I have decided that I am only going to use 5 portals per business. NO MORE! I have created a new Quickbook Online account that I am very excited about.

I plan to use this to its full ability. I also believe that is my first issue. I jump to a new system and use it for what I need at the time and eventually realize I need something different without diving deeper into the services provided. Quickbooks Online is offering up to 70% their plans as part of their Black Friday sale!

Grab this Quickbook Black Friday Deal Now!!

I have signed up for in-person training in December and plan to be as much of a pro as possible when January gets here. I am ready to streamline as much as possible. I am hoping that I will be able to use all of my DBA’s with just one account. I have 8 businesses and I don’t want to create 8 accounts. Fingers crossed, there seem to be some workarounds, but not sure how easy that set up will be.




Posted in Uncategorized

7 SEO Tips For Beginners. What is it and Why Does It Matter?

What Is SEO?

Short for search engine optimization.

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO Can Increase Sales and Leads

With a winning SEO campaign, your business will have an increase in leads and sales. You must have a product or service of value to marry your SEO campaign.

Don’t advertise your storefront and have empty shelves or make it hard for people to purchase from you.

SEO Traffic is More Likely To Convert.

Search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning yourself to win more conversions.

SEO Pulls In Search Traffic

People are searching for the problem you are solving.

You don’t have to advertise to persuade people to buy.

People searching for your solution are already interested.

SEO Can Decrease Cost Per Acquisition


SEO is Trackable. You know your return on your investment.

If you advertised on a billboard, how would you track your conversions? How many people came to your website because of your billboard?

Size Matters!

More Content=More Depth

Posting a blog that covers more information is more likely to be shared and most likely search for again, because the content was of value.

If you would like to learn more about leveraging your social media with a strategic SEO plan, leave your info below.

Posted in Brand Identity

How To Create a Brand Identity System

For most solo and micro business owners that have had to create a brand from scratch, the idea itself is overwhelming. Often times just selecting the perfect business cards is enough to put everything on hold because the obsession of getting it right takes over.

Here are 5 questions to ask yourself when creating your Brand Identity System:

  1. Am I being visually consistent? Can someone look at your website, social media or printed material and easily determine that they all belong to the same family? To check this for yourself, visit each platform, take a photo with your phone and then group them in a photo collage. Don’t cheat, take the first image from each digital platform and a snapshot of the last printed piece of material you gave away.  Do they all belong together? Would a stranger to your brand be able to tell you if they belonged together?
  2. Is your brand character predictable? When you send an email, does the recipient have an expectation of what they are about to receive before they open it? In our microwave society, some businesses try to be daring and surprising and change things up to warrant extra attention. This is actually not always a good idea. Have you ever gone into your favorite restaurant and they changed the menu? What about when the label changes on your favorite jar of pasta sauce? How did it make you feel? People want to know that they can depend on your brand character.
  3. Is your brand vision crystal clear? With a few scrolls of the thumb or a couple of clicks of the mouse, will potential clients know what you do, who you do it for, how you do it and why your way is unique. Would your current client be able to easily explain to a potential client what you do? How would your current clients describe what makes you unique? Do your current clients know where you want to take your business in the next 5 years? Your brand vision should be common knowledge to your internal and external constituents.
  4. What is your brand value proposition? What are you selling and how will your product or service solve the clients problem or improve their situation? What are your unique benefits? What makes what you do so special? How can you share this? Who do you share this with?
  5. Is your mission palpable? Can others feel your brand mission? Does your brand have a mission so strong and so undeniable that when your brand is seen or heard, it inspires others. Are you creating a culture of brand lovers? Are you providing a place and a purpose for your clients within your brand?


If you are having trouble with creating any of the above mentioned, we can help.

There are three ways to start you on your journey. 1. You can follow this blog and download any of the free printable guides. 2. You can sign up for sessions. There is nothing wrong with learning what to do. 3. We can partner together and take your brand to the next best level.

For more information about creating a brand identity system for your business, you can reach us by email at or by phone at 210-201-6474

Schedule a discovery call today! Let’s get things moving along!

 A Discovery Call Today!



Posted in Social Media Optimization

How To Optimize Your Social Media

Social Media Optimization (SMO) is actually part of Search Engine Optimization (SEO).

SEO is a strategy to bring more people to your website. SMO is when you specifically use social media to bring more people to your website.

There are typically 4 primary goals for strengthening your SMO.

  1. Increase your visibility.
  2. Strengthen your brand identity.
  3. Generate more leads to your websites.
  4. Increase sales.

NOTE *Adding your website link to everything and with everyone does not strengthen your SMO*

Here are my favorite pointers for increasing your SMO on the 4 primary social media platforms.

  • Facebook:
    • Update your about and contact section. Make sure your mission, vision, values and objectives are clear to others that have not heard about your brand. Make it very easy for them to contact you or find you if and when they need to.
      • BONUS TIP- Use your key words in your about section.
  • Intagram:
    • Use the right keywords and hastags. Don’t toss in a ton of hashtags, just praying that someone new will stumble across your profile. Do your research. Make sure the hashtags are appropriate for you message and your brand. If you post about kitty litter, find the hashtags that have the mid and highest results, too low and you will mostlikely not get ay traffic.
      • BONUS TIP- If you are using the right key words, slap a # in front. Also, always use your keywords inside of your posts.
  • Twitter:
    • Pin your Tweets. Take a handful of your most popular Tweets and give them a Pinterest friendly image. Add the image to your Pinterest pins and link it back to your Twitter account.
      • BONUS TIP- Make sure you image contains text overlay, and your overlay contains your key words.
  • Pinterest:
    • Make your baords robust. Include at least 25 pins to each board. Make sure each board and each pin includes key words or direct links back to your website. Make sure your board title includes your key word(s). Follow the 80/20 rule and post only 20% of your own pins.
      • BONUS TIP- include your primary #hashtag in your images. Pinterest can read and search for texts over images.


If you find yourself overwhlemed with Social Media Optimization tips for Facebook, Twitter, Instgram, and Pinterest, reach out so I can help you through the overwhelm.

I have tools for beginners and advanced. We can create a social media objective for your social media platforms, optimize your efforts and increase your brand awareness.

Posted in Uncategorized

3 Questions To Ask When You Work Too Much

In the midst of running your business, it’s easy to forget about, forgetting the details. It’s even harder to remember to take a moment to feel the breeze. Sometimes it takes a huge event to remind us of what is really important. Hopefully, this is enough to remind you.

Running a business can be consuming. It will creep into places and spaces that it doesn’t belong. You stop to check your emails and BOOM, you are sitting in your parked car in front of the grocery store for 40 minutes.

Keep these 3 questions in mind.

  1. Will this task matter in two weeks, two months, or next year? If not, STOP! You have to plan and execute over and over again in order to secure movement of your business in the right direction.
  2.  Can I do this at a better time? We trade moments for moments and we have to make sure we are trading the right moments. Adding details to a report vs. your sons game. Which moment is worth trading? You might have more control over the report than the game. Watch the game.
  3. Am I the most qualified to do this? I struggled with outsourcing my tasks for the longest time. I thought I didn’t have the budget to hire someone to do anything. The truth is you just might. I needed stock images for a client, so I had my kids take about 100 photos on a Saturday morning and then took them for ice-cream. I was able to get 40 high-quality images. You need to do the tasks that no one else can do and “outsource” to those that can the other tasks.

It is ok to get off track and forget all of the reasons you are working so hard, just don’t stay off track. Before you start any task, ask yourself, will this matter. Will this task impact my business? If not, don’t do it, or at least don’t make it a priority!

If you find yourself needing a little bit of help, I just might be able to help you out. We all know Social Media is forever changing and without strict discipline, you just get sucked into the black hole of scrolling and scrolling. We offer social media scheduling, content creation and help you launch campaigns to help you generate leads.

Free free to reach me for a personal one on one discovery call.

Posted in Uncategorized

Coffee Before Workee

What gets you going? What makes you work long hours? Stay up late and get up early?

First, my desire to change my circumstances.  Second, my fear of leaving things undone.  Third, the opportunity to live my life in a way that motivates and inspires others to live their best lives!

What motivates you?

Now I have to confess I live off of coffee and Shakeology. I can’t go more than a day without both in my life.  When I think of my coffee and Shakeology, I think of Pop Eye and his spinach.

Now I am also a workaholic so if you would rather stay snuggled under the covers on a Saturday morning instead of pulling out your laptop to work, this post might not be for you. LOL

The truth is we all have our reasons to wake up early and work hard.

What’s yours?