If you are a creative business owner like myself, you understand the crushing effect of OVERTHINKING. I have to always remind myself that progress is better than perfection and clear is better than clever. This is just something I say to help get myself back on track. The truth is if you create a simple system to follow, to keep you on track, execution and completion will become your best friends!
This post is perfect for the new business owner who wants to get started, but all of your ideas are running around in your head. Its hard to figure out where to start, and the idea of a business plan is way too overwhelming. I created a few systems below that will walk you through all aspects of starting, growing or re-branding a business. I like to keep it simple. The easier it is for you to understand, the easier it is for you to accomplish.
Mission. Vision. Plan.
A mission statement is intended to clarify the ‘what’ and ‘who’ of a company.
A vision statement adds the ‘why’ and ‘how’ as well.
A plan states your purpose and intent.
Niche. Audience. Product.
What makes you special in your industry?
What makes your dream client special?
What makes your product (service) unique and valuable?
Boundaries. Language. Tone.
What won’t your organization do?
From what perspective are you speaking to your audience?
What is your attitude towards your audience?
Design. Image. Posture.
The integration of customer empathy, experience design and business strategy
The perception people have of your business when they hear your company name. (Brand/Logo)
Confidence & strengths to the current and long-term needs of a business.
Strategy. Team. Execution. Assets. Marketing.
A working plan for achieving vision, prioritizing objectives, and competing successfully.
Who do you need to partner with to complement your business?
The function and mindset to finish a project or process.
Your tangible, intangible and intellectual property.
Your internal and external efforts to draw attention to your business.
Do you have any business systems that help you with your business fundamentals?
I would love to here about them!