How To Optimize Your Social Media

Social Media Optimization (SMO) is actually part of Search Engine Optimization (SEO).

SEO is a strategy to bring more people to your website. SMO is when you specifically use social media to bring more people to your website.

There are typically 4 primary goals for strengthening your SMO.

  1. Increase your visibility.
  2. Strengthen your brand identity.
  3. Generate more leads to your websites.
  4. Increase sales.

NOTE *Adding your website link to everything and with everyone does not strengthen your SMO*

Here are my favorite pointers for increasing your SMO on the 4 primary social media platforms.

  • Facebook:
    • Update your about and contact section. Make sure your mission, vision, values and objectives are clear to others that have not heard about your brand. Make it very easy for them to contact you or find you if and when they need to.
      • BONUS TIP- Use your key words in your about section.
  • Intagram:
    • Use the right keywords and hastags. Don’t toss in a ton of hashtags, just praying that someone new will stumble across your profile. Do your research. Make sure the hashtags are appropriate for you message and your brand. If you post about kitty litter, find the hashtags that have the mid and highest results, too low and you will mostlikely not get ay traffic.
      • BONUS TIP- If you are using the right key words, slap a # in front. Also, always use your keywords inside of your posts.
  • Twitter:
    • Pin your Tweets. Take a handful of your most popular Tweets and give them a Pinterest friendly image. Add the image to your Pinterest pins and link it back to your Twitter account.
      • BONUS TIP- Make sure you image contains text overlay, and your overlay contains your key words.
  • Pinterest:
    • Make your baords robust. Include at least 25 pins to each board. Make sure each board and each pin includes key words or direct links back to your website. Make sure your board title includes your key word(s). Follow the 80/20 rule and post only 20% of your own pins.
      • BONUS TIP- include your primary #hashtag in your images. Pinterest can read and search for texts over images.


If you find yourself overwhlemed with Social Media Optimization tips for Facebook, Twitter, Instgram, and Pinterest, reach out so I can help you through the overwhelm.

I have tools for beginners and advanced. We can create a social media objective for your social media platforms, optimize your efforts and increase your brand awareness.

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