Social Media Optimization (SMO) is actually part of Search Engine Optimization (SEO).
SEO is a strategy to bring more people to your website. SMO is when you specifically use social media to bring more people to your website.
There are typically 4 primary goals for strengthening your SMO.
NOTE *Adding your website link to everything and with everyone does not strengthen your SMO*
Here are my favorite pointers for increasing your SMO on the 4 primary social media platforms.
If you find yourself overwhlemed with Social Media Optimization tips for Facebook, Twitter, Instgram, and Pinterest, reach out so I can help you through the overwhelm.
I have tools for beginners and advanced. We can create a social media objective for your social media platforms, optimize your efforts and increase your brand awareness.
Mission. Vision. Plan.
A mission statement is intended to clarify the ‘what’ and ‘who’ of a company.
A vision statement adds the ‘why’ and ‘how’ as well.
A plan states your purpose and intent.
What makes you special in your industry?
What makes your dream client special?
What makes your product (service) unique and valuable?